Hi. 👋🏿 We’re 11x.
We are a performance-driven, strategic growth consultancy focused on eCommerce and DTC. We are proud to be an independent, Black-owned, LA-based business – that doesn’t take itself too seriously. 😎
We are selective about who we work with, and we are dedicated to helping brands we love (and with potential) build solutions that scale… while having a bit of fun.
Hence the 10x 11x.
OUR MISSION
To create undeniable value by bringing passion to our work and prioritizing relationships. We build trust through meaningful collaboration and doing work we love, with people we respect. Guided by data-driven insights, we prioritize growth not only for our clients, but also our team – fostering a culture of continuous learning and evolution.
Leadership + History
Ayo Oluwole, founder of 11x, is a digital DTC consultant, eCommerce entrepreneur, growth expert, data / business intelligence strategist and problem solver with 20 years of strategic and executional experience focused on driving measurable results.
After years at agencies and in-house – including launching his own DTC brands – Ayo recognized the consistent pain points of the traditional agency model and inefficiencies of fragmented, outsourced services.
In 2015, Ayo started 11x to provide performance-minded brands with holistic expertise, oversight and management in the areas most likely to drive replicable, measurable scale.
Leadership + History
Team + Structure
Team + Structure
The 11x team is small, but mighty – each team member brings an average of 10 years of in-depth expertise across their various areas of specialization. We believe the whole is greater than the sum of its parts, and we are united by a common goal: bring passion to solving challenges, together.
The 11x team is structured to ensure each client has a dedicated strategic lead and a hands-on solutions manager overseeing an executional team across our core areas of focus.
OUR VALUES
Our work and our relationships are informed by our values – shared amongst our internal team, and shared by our clients, partners and collaborators.
Data-first
Build trust
Prioritize Collaboration
Nurture long-term relationships
Accurate numbers don’t lie
Numbers don’t lie
Book a consultation today.
“It was a pleasure working with Ayo, Kieran and 11x. Their collaborative approach helped with both strategy and day-to-day. They always felt a part of our team—proactive, empathetic, and focused on data–not vanity metrics. Their ability to understand our business and build tailored solutions stood out. I’d highly recommend them to any brand looking to scale smart and sustainably.”
Zoie Kingsbery Coe, Founder, Kid & Coe
© 2025. 11X Consulting. All Rights Reserved.
COMPANY
consulting
performance
We’d love to hear from you.
Let’s Collaborate
© 2025. 11X Consulting. All Rights Reserved.